Atomic Rose

Atomic RoseInitio Atomic Rose EDP Hedione, pink pepper, bergamot, Bulgarian rose, Turkish rose, Egyptian jasmine, Madagascar vanilla, and amber Initio's most celebrated rose composition, described as "confidence and sex appeal in a bottle" and "the rose for people who thought they didn't like rose fragrances": dark, slightly peppery, deeply lush, and built around a Bulgarian Turkish rose heart of a quality that earns the collector community's most consistent

same Parisian quality

The 200ml format simply acknowledges the reality that Acqua Di Gio is a daily-driver fragrance for millions of people worldwide — and for a fragrance you reach for that often

and sweet cherry creating an immediately captivating impression

This makes a commanding men's cologne or a bold women's perfume

Untold performs exceptionally well

the retail boxed delivers the complete presentation at below department store pricing

It's an elevated version of a beloved classic

The sillage is bold and enveloping

The creamy sandalwood base is the beautiful

💸 Below retail on the sweetest and most summery chapter of the BIR masculine collection — Yellow Dream at below-retail pricing makes the warm-weather rotation addition to any BIR lineup an easy decision

and effortlessly masculine

⚡ Fall and winter primary — the intimate soft suede is cool-weather appropriate — the powdery character is most compelling in moderate to cold temperatures